Irish giveaway operation and organic eggs are accessible to consumers in South East Asia for a initial time, following a extenuation of a veterinary health certificate for a trade of list eggs from Ireland to Singapore.
The Nestbox Egg Company, formed in Castleblaney, Co. Monaghan, is a initial Irish egg retailer to benefit entrance to a Singapore market, according to Bord Bia.
It’s free-range and organic Irish eggs, underneath their ‘Golden Irish’ brand, are now accessible to squeeze on Redmart, Singapore’s heading grocery e-commerce site.
Singapore, with a race of scarcely 6 million in an area a distance of Co. Louth, is heavily reliant on food imports for food security.
Ciarán Gallagher, Bord Bia executive for South East Asia, remarkable that Singapore has seen an liquid of Irish brands to a marketplace in new months: “Golden Irish join a operation of obvious Irish brands from opposite seafood, dairy, meat, alcohol, confectionary, and other prepared consumer foods, now accessible in Singapore by Redmart and some heading earthy retailers.
“Bord Bia’s Singapore bureau will continue to work closely with The Nestbox Egg Company and other Irish operators to support their continued expansion in a region”.
Brian Eivers, sales director, The Nestbox Egg Company said: “We are gay to have gained entrance to a Singapore market, we trust that it represents a poignant event for a association and illusory bearing for a code ‘Golden Irish’.
“We have worked tough to make this occur and overcame a series of challenges; eventually it was with a clever support of a colleagues, a producers, The Department of Agriculture Food and Marine [DAFM], Bord Bia and a trade agent, PBI, that we got there.”
Gateway to South East Asia
As a blurb heart for a South East Asian region, Singapore is regarded as an successful gateway marketplace to a whole region.
Gallagher continued: “Singapore is eminent as a food destination, and consumers are famously ardent about a food they eat.
“Singapore acts as something of a emporium window for surrounding countries – food trends mostly start here, afterwards widespread to a region.”
The island state is an critical marketplace for Irish steep with associate Monaghan-based business, Silver Hill Duck, entering a marketplace in 2014.
Exports to Singapore
Irish exports to Singapore were valued during over €36 million in 2020, with dairy exports accounting for €26 million.
The subsequent many poignant categories were ethanol during €3.8 million, pigmeat during €1.6 million, prepared consumer dishes during over €1.5 million, and ornithology during €1.2 million.
The Bord Bia Singapore bureau was non-stop in 2016 to support Irish exporters targeting a South East Asia region.
Bord Bia has 5 full-time staff formed in South East Asia, upheld by 4 Bord Bia Marketing Fellows.